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Realm Living
Instagram Stories & Posts
Role
Freelance Copywriter
Content Types
Brand
Organic Social
Realm is a service that helps home buyers/owners analyze their property, taxes, zoning, and other housing data. They provide recommendations on how to maximize on their investment. I helped them develop the brand voice for their Instagram and wrote copy for their in-feed posts and stories. I developed creative concepts to find different ways to increase engagement and distill all of the complexities of real estate and homeownership into more approachable, easier-to-understand content.
Onboarding Email Series
Role
Freelance Copywriter
Content Types
Brand
Life Cycle
Email
Realm wanted to create an email onboarding series that educated users on how to get the most out of the service. They also wanted to develop retention emails to re-engage existing customers and get them to sign back into their accounts. I wrote copy for three onboarding and two retention emails that clearly communicated Realm's value props and how the service works. The copy also highlighted how users could connect with advisors for additional guidance on navigating homeownership challenges.
Let's Work Together!
Drop me a line. Tell me a little about yourself, your business, and your upcoming projects. I look forward to connecting with you.
email: kmc.content@gmail.com
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