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Khadeaja Carroll

Copywriter and Content Creator

Building Connection Through Storytelling

I love helping brands cultivate meaningful connections with their audiences. I've worked on clever and compelling campaigns with non-profits, e-commerce, fashion, entertainment, and tech brands. Take a look at some of my work.

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About Me

Hey there! My name is Khadeaja Carroll and I'm a Copywriter and Digital Content Creator based in the SF Bay Area. When it comes to copywriting, I'm pretty well-rounded and fascinated by a wide range of industries, genres, and writing styles. I've written about TV, fashion, food, wine, and real estate, but I'm always open to tackling new industries.

I'm currently working at Philo as the Senior Copywriter, heading up both the marketing and product copywriting teams. I flex my creative muscle across multiple channels, developing the brand voice and collaborating with designers to conceptualize and create compelling original content.

Storytelling is kind of my thing. From social media to blogging, landing pages, video scripts, and everything in between, I'm passionate about brainstorming creative concepts and finding the right combination of words to tell a brand's authentic story and build a strong connection with its audience.

Strategic, Driven, and Passionate Creative

with almost a decade of experience.

2020-Present

Senior Copywriter
Philo

  • Develop creative concepts and write copy for all campaigns.

  • Write scripts and produce content for TV spots, promos, social media, radio spots, and original content.

  • Author of brand voice and tone guidelines.

  • Edit all content to ensure consistency across all channels.

  • Write copy for landing pages, OOH ads, editorial placements, blog posts, and user interfaces.

  • Manage and mentor a small team of writers.

2019-2020

Brand Copywriter
OpenTable

  • Worked cross-functionally with the product, engagement, lifecycle, performance, and acquisition teams.

  • Partnered with designers to create compelling assets for display ads, videos, social media, landing pages, and blog posts.

  • Developed brand voice and maintained a consistency across all channels.

  • Utilized data and insights to produce content for OpenTable blog.

2018-2019

Copywriter
Trulia

  • Pitched and developed content ideas for Instagram, Pinterest, Youtube, Facebook, and Twitter.

  • Wrote UX/UI Copy for Trulia web and product pages.

  • Wrote creative briefs for photo assets commissioned for Trulia products.

2017-2018

Senior Copywriter
Charlotte Russe

  • Wrote and edited concise copy descriptions that clearly communicated brand voice and tone.

  • Created SEO meta descriptions to increase site traffic.

  • Worked closely with marketing and site merchandising teams to build content strategy solutions for product copy.

  • Supervised and trained junior writers.

2014-2018

Lead Copywriter
The RealReal

  • Wrote detailed copy for apparel, shoes, and accessories.

  • Required to meet daily copywriting goals for website placement.

  • Researched new and emerging brands to update an evolving approved
    designers list.

  • Drafted training and reference materials for onboarding new team members.

Freelance Work

Yates Creative Agency

Creative Strategist & Copywriter​

Realm Living

Social Media & Email Copywriter​

Stitch Fix

Social Media Copywriter​

Let's Work Together!

Drop me a line. Tell me a little about yourself, your business, and your upcoming projects. I look forward to connecting with you.

Thanks for submitting!

© 2018 by Khadeaja Monique.

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